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Approvals and automations

Decide what reaches Google, and automate the routine parts with clear rules

MX is built for teams. Roles decide who can draft, approve and publish, and every proposed change keeps its history from first draft to Google's response.

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The MX Business Pulse card showing unreplied reviews, reply drafts, approvals waiting and fields Google needs to review alongside recent updates
Reviews and approvals waiting for an authorized user's decision

Roles for every responsibility

Owners, admins, approvers, editors and viewers each see and do only what their role allows.

Approval batches

Review replies and location updates in batches, with comments, and approve or reject them together.

Automation you control

Owners and admins choose which steps run automatically, such as preparing reply drafts, and can turn automation off at any time.

A complete trail

Every proposal, decision and Google update stays visible, so the team can see what changed and why.

Google data this feature uses

Only the review replies and listing updates your team approves are sent to Google.

How MX uses Google data

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